This covers the media machines (specifically MTV circa 2002) and how they find cool, isolate its prime ingredient, repackage it for the uncool masses, effectively make it un-cool, and start all over. It’s kinda funny to see the MTV execs telling you exactly what they’re doing. If their audience could only listen to some of these execs they’d have stopped watching immediatley. Of course, they probably knew their audience well enough to know that no kid would never think to watch PBS on a Sunday evening in 2002.